Our Vision
Power the Financial Infrastructure
For the Future.
Our Mission
By 2030, we plan to bring digital payments infrastructure to 1 billion people.
It’s time to accelerate into the future.
There currently exist over 1.7 billion people on earth who remain unbanked and lack access to a bank account.
Today, the emergence of the internet, mobile smartphones, and blockchain technology has finally closed this gap and allowed us to reinvent the way we think about finance. Our mission is to build world class, easy-to-use, and lovable digital asset infrastructure that will power the future of blockchain for everyone, everywhere.
Building the future of finance for everyone
30 years ago, the development of the internet gave rise to a new era of information and possibilities that were previously non-existent to humans.
10 years ago, the emergence of social network effect driven companies like Facebook, Instagram, and Twitter fundamentally connected the world and communities on a scale never achieved before. Now, we sit at a new intersection of the next generational shift with blockchain technology and we are so excited to continue to create new experiences that will shape the future of finance - built for everyone, everywhere.
Our Values
Undertaking big changes starts with small actions.
At HiFi, we respect the visionaries that came before us - however, we are taking a radically different approach than those that built the world of big tech and traditional finance. We understand that the path to building a redefined financial future for everyone starts with values we bake into our work every day.
Clear Transparency
Customers should know exactly what’s under the hood.
Whether you're an investor, executive, or team member - everyone is held to the same standard of radical transparency and accountability.
We are building a fair, open, and more accessible financial system and we understand that begins with us.
Humans First
Everyone deserves a fair share.
We listen to our customers and create our products with the intention that they will help the lives of people everyday.
We know our products will be used by real humans, each with their own unique lives, thoughts and feelings. Our products are built with empathy to be accessible by everyone, everywhere.
Privacy and Security Centered
Our customer’s data and privacy will always be our top priority.
We firmly believe in our customers' right to data privacy, and we fully commit to safeguarding it.
Utilizing top preventive measures, we actively mitigate data security risks. We aim to serve as a symbol of trust and reliability for best security practices in the new financial world.
Think Big, Do Bigger
We have big ambitious plans and believe no goal is ever out of reach.
We reward big, bold bets and comprise ourselves of a stellar team of dreamers and doers.
We take a ‘zero-to-one’ approach and believe the most disruptive tech in the world all starts with just an idea and the firm belief it can be built into something life changing.
Our People
A world class founding team
The HiFi team comes together and brings decades of leadership experience in building world class products that connect the lives of billions of people from companies like Facebook, Uber, Apple, Citi Group, Coinbase, and Polygon.
Our teams are comprised of people from diverse backgrounds and industries ranging from world class tech and finance organizations, startup founders, venture capitalists, and researchers.
Our purpose comes from the love of building amazing products that ignite a new world of possibilities to improve the lives of people everyday.
